My Story
Kove wasn’t built in a boardroom. It wasn’t built for investors. It was built because I needed it — and I figured others did too.
Behind Kove
A little about me.
My name is Maceo, I am a Senior accounting student working toward my CPA. A few years ago, my mother was diagnosed with Alzheimer’s, and recently the responsibility of managing my family’s finances fell to me. Their accounts, assets, bills, everything, on top of my own. I needed a real tool to handle all of it properly.
When I looked at the market leaders — Rocket Money, Monarch — they were either too expensive, missing features I actually needed, or had data privacy practices I wasn’t comfortable with. So I did the super obvious thing and built my own, which is definitely easier than paying $15 a month just to save five or ten bucks. Jokes aside, building a competitive product takes a lot of time, and work, but I knew others were facing the same challenges.
I don’t have any pictures of myself.
The Bigger Picture
This isn’t just my situation.
Most people managing money right now are doing it under real pressure - rising costs, a shifting labor market, wages that haven’t kept up. The tools that should help are priced out of reach, built around data monetization, or just not good enough. That’s not a personal problem. It’s a systemic one, and it’s exactly what Kove is built to address.
My Promise
What Kove will always be.
Kove will always be priced fairly, operate transparently, and put users before profits. No selling your data, no hidden fees, no quiet policy changes that benefit me at your expense. I turned down outside funding specifically so I could make that promise and keep it. These aren’t marketing lines - they’re the terms I built this on.
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